“Dems’ own polling shows massive brand problem ahead of 2026” —Elena Schneider
“Internal Democrat Polling Shows Party in Complete Brand Collapse”—Matthew Boyle
“Why Generation Z Embraced Trump” —Wall Street Journal
Imagine being the House Democratic caucus, aiming to use its Issues Conference today as a way of offering members guidance in “messaging,” and reading Tuesday night that the reliably pro-Democrat Politico has announced
The Democratic Party’s brand is in rough shape in the congressional battlegrounds.
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Nearly two months into the second Donald Trump administration, a majority of voters in battleground House districts still believe Democrats in Congress are “more focused on helping other people than people like me,” according to an internal poll conducted by the Democratic group Navigator Research. Among independents, just 27 percent believe Democrats are focused on helping them, compared with 55 percent who said they’re focused on others.
The survey of 1,500 voters from Feb. 21 to Feb. 25 is of the “swing congressional districts”—those most likely to be lost—and “is one of the first comprehensive surveys of voters” in these crucial districts since the November 2024 elections.
I’ll talk about the findings from the survey below, but what I want to highlight here is, in my opinion, the single most significant conclusion. Elena Schneider writes
A majority, 56 percent of those surveyed, said Democrats are not looking out for working class people. Only 42 percent said they shared values with Democrats. Just 39 percent said Democrats value work, and just 44 percent said the Democrats respect work. Thirty-nine percent said Democrats have the right priorities as a party.
Only 39 percent believe Democrats have the right priorities.
Of course, in the time of deep polarization, House Republicans have their own problems.
But Democrats’ difficulties appear to go deeper. For example, the poll found a whopping 69 percent of voters said Democrats were “too focused on being politically correct.” Another 51 percent said “elitist” described the Democratic Party well.
Clearly these two findings reinforce one another, leaving Democrats—all hard core pro-abortionists—desperately scratching to find the right “message.”
Since Trump’s reelection, Democrats have struggled to mount a coherent message, even as the president has sent the stock market into a spiral over tariffs. During the presidential address last week, some congressional Democrats protested Trump with signage and walk-outs, while others mocked those attempts at resistance. It’s a reflection of a party that’s disconnected from its own brand, as 2024 post-mortems found voters saw Democrats as weak and overly focused on diversity and elites.
Still another finding that reinforces the conclusion that the party cannot stand up to its most radical fringes, finding precious little time for everyday Americans.
If that weren’t bad enough, making matters worse for Democrats are the opinions of younger people toward the 78-year-old President Trump and the deep well of resentment toward Democrats which go hand-in-hand.
One young man spoke for many:
Front and center was the economy, which was the No. 1 issue among men. Mr. Trump campaigned in traditionally male spaces to exchange ideas, and he connected with our desire to be proud of our country. Finally, watching Mr. Trump take a bullet, just to get up and yell “fight, fight, fight!”—that strength spoke to every man I know.
A young woman offered this startling critique as her reason for supporting President Trump:
A tyranny of leftist religion has weighed down Gen Z: in their classrooms, jobs and personal relationships. Instead of the Ten Commandments, the left’s credo consists of critical race theory and land acknowledgments. Complete with a denial of American values, the left rewrote the principles that govern reality. Gen Z has endured the ritual of cancel culture, stolen athletic competitions and the corruption of common sense.
After years of compelled speech, young voters rebelled. This turn to the right from Gen Z wasn’t a principled pivot. Young people aren’t chanting the value of free-market economics or organized religion.
Third, and last, one other young man marveled at the Trump campaign’s brilliant use of new forms of social media:
The 2024 election was the first to use a new campaigning tool: long-form podcasts. Joe Rogan, Lex Fridman, Theo Von and many others interviewed Mr. Trump and gained millions of views. These podcasts were then cut into bite-size clips and siphoned off to TikTok, Instagram, X and other platforms. The long appearances allowed hundreds of creators to recycle the content for free. Mr. Trump and his constant barrage of comments and opinions placed a chokehold on social media—the main news source for my generation.
Mr. Trump has set the standard for how to run a platform on social media, and if Democrats don’t follow suit, they will fall behind. The days of focusing on physical rallies and undervaluing online platforms are over. Social media is the new battlefield, and Mr. Trump has set the blueprint.
LifeNews.com Note: Dave Andrusko is the editor of National Right to Life News and an author and editor of several books on abortion topics. This post originally appeared in at National Right to Life News Today —- an online column on pro-life issues.
